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In February, France's state-operated agency for the funding of innovation awarded aresearch-and-development grant worth 8.5 million euros to a European company that wants to validate a new application clinically for the still-nascent modality of ultrasound elastography. In this instance, elastography would be used as a targeting mechanism for the treatment of hyperparathyroidism resulting from a growth on the parathyroid glands... (continued)
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In today’s challenging business environment, not many people would buy into the philosophy, in operating an imaging center, that if you build it, they will come. Most accept that marketing the center is required. Even so, the questions of exactly how to market the center and, equally important, how much to spend marketing the center remain difficult to answer. The difficulty comes from an inability to measure the effectiveness of marketing campaigns. There is, however, a method for segmenting the market of referring physicians into a sales continuum, and that segmentation enables analysts to compute a return on investment (ROI) for a marketing campaign.... (continued)
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After reviewing a proposed arrangement pursuant to which a company would handle the processing and submission of insurance preauthorizations for various imaging services for the benefit of multiple imaging centers, the HHS OIG concluded that it would not penalize the arrangement, even though it did not qualify under any safe harbor of the federal anti-kickback statute. .. (continued)
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